Description
A loyal shopper who sticks to familiar brands and recommends what’s worked for his family for years—“If it ain’t broke, don’t switch it.”
CONFORMIST
Traits: Community-oriented, cautious, and trend-following.
Behavior: Relies on social proof and established trends, preferring products with a broad consensus of approval.
Value to Focus Group: Reflects mainstream consumer behavior, providing valuable insights on how peer influence and social norms can drive purchasing decisions.
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