Description
A mid-level corporate manager, he values consensus and established trends. He tends to follow the majority’s lead, offering insights into how social proof and conformity influence consumer behavior.
CONFORMIST
Traits: Community-oriented, cautious, and trend-following.
Behavior: Relies on social proof and established trends, preferring products with a broad consensus of approval.
Value to Focus Group: Reflects mainstream consumer behavior, providing valuable insights on how peer influence and social norms can drive purchasing decisions.
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