Description
A customer service team lead who gauges new products based on peer satisfaction and general public opinion before forming her own view.
CONFORMIST
Traits: Community-oriented, cautious, and trend-following.
Behavior: Relies on social proof and established trends, preferring products with a broad consensus of approval.
Value to Focus Group: Reflects mainstream consumer behavior, providing valuable insights on how peer influence and social norms can drive purchasing decisions.
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