Description
He is a software developer who grew up alongside the digital revolution. His innate comfort with technology and online trends makes him a key resource for assessing digital products and interfaces.
DIGITAL NATIVE
Traits: Tech-savvy, connected, and comfortable with rapid digital evolution.
Behavior: Expects seamless digital integration and intuitive interfaces; highly influenced by online trends and user experiences.
Value to Focus Group: Offers critical feedback on digital functionality, usability, and how well a product meets the high standards of today’s connected consumers.
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