Description
She is a passionate nonprofit manager with a master’s in Social Work. Her work in community projects focused on social justice and sustainability drives her commitment to products that make a positive societal impact.
IDEALIST
Traits: Visionary, ethical, and passionate about making an impact.
Behavior: Prioritizes products or services that align with high ideals and personal values, often focusing on innovation that benefits society.
Value to Focus Group: Offers feedback on how well a product communicates its purpose, driving recommendations that tap into deeper emotional and ethical connections.
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