Description
She lives in the moment and often grabs on-trend items on a whim. Her spontaneous shopping stories are a favorite topic at casual hangouts.
IMPULSIVE BUYER
Traits: Spontaneous, emotionally driven, and quick to make decisions.
Behavior: Tends to purchase based on immediate appeal or trendiness rather than prolonged deliberation.
Value to Focus Group: Offers insight into the triggers behind rapid purchasing decisions and the impact of visual and emotional cues.
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