Description
Working in the creative sector, she is known for her spontaneous shopping habits. She’s drawn to products with striking visuals and emotional appeal, offering insights into what triggers quick decisions in consumers.
IMPULSIVE BUYER
Traits: Spontaneous, emotionally driven, and quick to make decisions.
Behavior: Tends to purchase based on immediate appeal or trendiness rather than prolonged deliberation.
Value to Focus Group: Offers insight into the triggers behind rapid purchasing decisions and the impact of visual and emotional cues.
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