Description
A vibrant art enthusiast and trend chaser, she makes purchases on impulse—at local pop-up markets or trendy boutiques—fuelled by her emotional connection to style and creativity.
IMPULSIVE BUYER
Traits: Spontaneous, emotionally driven, and quick to make decisions.
Behavior: Tends to purchase based on immediate appeal or trendiness rather than prolonged deliberation.
Value to Focus Group: Offers insight into the triggers behind rapid purchasing decisions and the impact of visual and emotional cues.
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