Description
The kind of guy who buys something cool on a whim and posts an unboxing video the same day—his reviews are fast, fun, and honest.
IMPULSIVE BUYER
Traits: Spontaneous, emotionally driven, and quick to make decisions.
Behavior: Tends to purchase based on immediate appeal or trendiness rather than prolonged deliberation.
Value to Focus Group: Offers insight into the triggers behind rapid purchasing decisions and the impact of visual and emotional cues.
Reviews
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