Description
He is a free-spirited creative who loves mixing things up. He’s the guy who’ll propose out-of-the-box ideas while chilling at local music gigs and art fairs.
MAVERICK
Traits: Independent, non-conformist, and creative.
Behavior: Prefers unconventional products and challenges the status quo, often seeking unique or niche solutions.
Value to Focus Group: Provides fresh perspectives that question conventional approaches, potentially leading to innovative ideas and breakthrough improvements.
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