Description
He lives by the “less is more” mantra, enjoying clean, uncluttered spaces and relaxed conversations about keeping life simple and focused.
MINIMALIST
Traits: Practical, uncluttered, and efficiency-oriented.
Behavior: Values simplicity and functionality over excess features or complicated designs; seeks products that offer clean, straightforward solutions.
Value to Focus Group: Provides feedback on streamlined design and usability, helping to refine product features to meet essential needs without overwhelming users.
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