Description
A laid-back apartment dweller who reviews products based on how well they simplify daily routines—”If it takes up space, it better earn it.”
MINIMALIST
Traits: Practical, uncluttered, and efficiency-oriented.
Behavior: Values simplicity and functionality over excess features or complicated designs; seeks products that offer clean, straightforward solutions.
Value to Focus Group: Provides feedback on streamlined design and usability, helping to refine product features to meet essential needs without overwhelming users.
Reviews
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