Description
A hands-on community handyman, he is the go-to guy for practical fixes and straightforward solutions in his neighborhood, favoring function and reliability in his daily routines.
PRAGMATIST
Traits: Grounded, realistic, and highly functional.
Behavior: Focuses on practicality and utility, favoring solutions that are reliable and cost-effective over flashy or overly complex options.
Value to Focus Group: Provides insights into real-world application, ensuring that products meet everyday needs without unnecessary complications.
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