Description
A self-described “snob for good stuff,” he loves well-made products and doesn’t mind paying more for quality. His reviews ooze style and taste.
QUALITY CONNOISSEUR
Traits: Discerning, refined, and attentive to detail.
Behavior: Seeks out premium quality, design, and craftsmanship; often willing to invest more for superior performance and aesthetics.
Value to Focus Group: Provides a benchmark for premium standards and can help refine products to appeal to a high-end market segment.
Reviews
There are no reviews yet.