Description
An eco-friendly activist and organic food enthusiast, she makes everyday choices based on ethical considerations, from shopping at local farmer’s markets to promoting green initiatives on her blog.
SOCIALLY CONSCIOUS CONSUMER
Traits: Ethical, environmentally aware, and community-focused.
Behavior: Prefers products and brands that align with their values regarding sustainability, fair trade, and corporate responsibility.
Value to Focus Group: Highlights the importance of ethical practices and sustainability in influencing modern consumer behavior.
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