Description
She is a small business owner who grew up with strong family values and time-tested practices. She prefers products with proven track records and stable reputations, emphasizing reliability and a connection to heritage.
TRADITIONALIST
Traits: Values consistency, reliability, and established practices
Behavior: Prefers familiar products and tends to stick with brands that have proven their worth over time
Value to Focus Group: Offers perspectives on loyalty, trust, and the importance of heritage in brand messaging
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