Description
An engineer with a strong sense of practicality, he meticulously compares cost and benefits before purchasing. He represents consumers who are budget-conscious but unwilling to compromise on quality.
VALUE SEEKER
Traits: Practical, cost-conscious, and detail-oriented when it comes to product benefits.
Behavior: Evaluates products primarily on price, quality, and long-term value; often compares options carefully.
Value to Focus Group: Provides feedback on pricing strategies and product features that justify a product’s cost.
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