Description
A thrifty single dad who’s always comparing prices before hitting “buy,” he loves sharing his best-value finds with friends on group chats.
VALUE SEEKER
Traits: Practical, cost-conscious, and detail-oriented when it comes to product benefits.
Behavior: Evaluates products primarily on price, quality, and long-term value; often compares options carefully.
Value to Focus Group: Provides feedback on pricing strategies and product features that justify a product’s cost.
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